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Bringing Singaporean fashion to the international stage

#OOTDCampaign is about self-expression. Dare to be who you truly are through fashion. It is urban style on the streets of our lion city; a lookbook of what it means to live and breathe Singapore. Standing at the intersection of New York authenticity and Tokyo eclecticism, we are tomorrow’s fashion capital, today.

Theme of the month: Classic
That slim fit white tee you swear by. That little black dress you’ve worn to almost-death because you will see to it that it never dies. The classics that are always there for you, let’s celebrate them this season. The unsung heroes & underrated favourites deserve their time in the limelight. What co-ordinates do you turn to when the alarm rings and you need to turn from zero to hero?

 

OOTD MECHANICS

Step 1: TAKE AN OOTD PHOTO!

Tell us about your outfit and your style!

 

Step 2: UPLOAD!

  • Website: http://campaign.com/OOTDCampaign OR,
  • Whatsapp: +65 8100 0190 OR,
  • Email: join@campaign.com, With your full name, email, caption and #OOTDCampaign.

 

Step 3: SHARE!


When your entry is ready, share it with your friends via Facebook, Instagram, Email, or Twitter!

*Multiple entries per day are allowed, but every entry should be unique.

 

Step 4: NOMINATE!

Nominate a style darling for to join our Campaign via email, Twitter or Facebook.


AWARDS
Judges’ Choice: Overall Best
1 $100 Topshop/Topman Shopping Voucher available.
Judging Criteria is based on Judges' Choice. The participant with overall best entries, judged based on style, personality, composition and quality of photos.
Judges’ Choice: 1st Runner-up
1 $50 Topshop/Topman Shopping Voucher available.
Judging Criteria is based on Judges' Choice. The participant with overall best entries, judged based on style, personality, composition and quality of photos.
Judges’ Choice: 2nd Runner-up
1 $50 Topshop/Topman Shopping Voucher available.
Judging Criteria is based on Judges' Choice. The participant with overall best entries, judged based on style, personality, composition and quality of photos.
Show Your Support
March 04, 2015 to April 04, 2015
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Season 14
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